martes, 1 de mayo de 2012

Finantial Footprints: Transactions in Real Time. Easter's Spain 2011

The BBVA Innovation Center today published a video on its website made in partnership with the MIT Senseable City Lab as an advance release on its joint research on the use of information to create new urban services.

The video covers purchasing movements in Spain over Easter Week of 2011. It shows the character of spending patterns of four categories of points of sale (fashion, bars and restaurants, food stores/supermarkets and gas stations) throughout the day across different Spanish regions and cities.

Data will continue to be collected over the upcoming Easter Week 2012 with the aim of testing the predictive capacity of this kind of analysis.